by Lindsay Bock | Aug 15, 2024 | Blog
The digital marketing landscape is undergoing a transformation, driven by the rapid advancements in Artificial Intelligence (AI). AI technologies are not only redefining how brands interact with consumers but are also enhancing the efficiency and effectiveness of...
by Lindsay Bock | Aug 9, 2024 | Blog
by Cody Stivanson, Director of Operations, 535media In today’s digital landscape, advertising has evolved far beyond traditional methods. To effectively reach and engage your target audience, leveraging advanced technologies and platforms is crucial. One such...
by Lindsay Bock | Aug 7, 2024 | Blog
By Cody Stivanson, Director of Operations, 535media Programmatic display advertising offers all kinds of potential for reaching your target audience. However, there are times when campaigns may not deliver the desired results. When faced with stagnation or...
by Jeffrey Simmons | Jun 28, 2024 | Blog
Digital marketing is all about reaching people online to sell products or services. Simple, right? Not quite. Crafting effective digital marketing messages requires a thoughtful approach, and since every brand is unique, a one-size-fits-all strategy won’t work....
by Lindsay Bock | Jul 27, 2023 | Blog
Written by: Cody Stivanson In the fast-paced digital world, running paid ads is a crucial strategy for businesses to reach their target audience effectively. To measure the success of these campaigns, marketers turn to robust analytics tools, and Google Analytics 4...
by Lindsay Bock | Jun 9, 2023 | Blog
Traditional Marketing vs. Programmatic Marketing: Exploring the Pros and Cons BY: Cody Stivanson Marketing is the backbone of any successful business, and with the rise of digital technologies, the landscape has witnessed a shift from traditional marketing to...
