The Challenge:
1st Summit Bank has been the provider of premier financial relationships in Western Pennsylvania for the past 100 years with offices in Westmoreland and Cambria counties. 1st Summit Bank tasked 535media with promoting their brand, products, and services.
Our Solution:
535media proposed a multifaceted campaign including geofencing, social media, and digital out-of-home.
Results:
- 535media geofenced 1st Summit Bank locations, garnering 888,614 impressions and 4,484 clicks for a CTR of 0.50%. These results demonstrate the effectiveness of the targeting and content.
- The campaign yielded 1,537 clicks on 981,886 social media impressions showing strong engagement, interaction and brand awareness.
- Out-of-home efforts contributed to brand visibility by delivering 103,000 impressions and 69,000 plays across 64 screens within key locations across the market.
- This campaign drove users primarily to the website’s home page and personal checking, delivering 1,037,039 views and 162,194 sessions, of which 40,512 sessions were from new users.
