The Challenge:
#1 Cochran is a well-known and respected brand across the Pittsburgh region. With this campaign, they wanted to target individuals beyond the reach of their primary market, encouraging potential buyers to purchase cars online through the #1 Cochran Expressway website.
Our Solution:
535media recommended a robust paid search campaign targeting potential new and used car buyers in the Altoona, PA; State College, PA; and West Virginia markets.
Results:
- This campaign delivered 32,928 clicks and achieved an exceptional 11.09% average CTR over seven consecutive months.
- The campaign beat the top national dealers in the highly competitive automotive industry with a 21.27% impression share.
- Mobile CTR on the campaign averaged 12.45%
- 91.28% of impressions displayed above organic search results and 55.55% were shown in the top spot
