The Challenge:
Following a condensed schedule in 2020 and a full postponement in 2021, the Pittsburgh Home & Garden Show was looking to come back bigger and better than ever in 2022. 535media was tasked with promoting the show to a broad audience along with driving coupon downloads and ticket sales.
Our Solution:
535media recommended a full-funnel approach – from targeted display to paid search – to truly saturate the market. The Pittsburgh Home & Garden show has broad appeal and to effectively reach the entire market, we successfully deployed a number of tactics including social, event geo-fences, streaming video, email and more.
Results:
- 21,555 goal completions and a 21.84% conversion rate
- The social media portion of the campaign drove a high click-through rate of 1.94% on 760,771 impressions.
- 26.58% CTR on paid search campaign, delivering 24,758 impressions
- 472,826 OTT streaming video completions
- Programmatic display drove 8.3k clicks on 8.8 million impressions
