OVERVIEW
The goal of this campaign was to target wealthy individuals who might be considering a divorce. The campaign also was designed to reach people in need of estate planning, will and testament guidance, and legal asset protection.
CATEGORY
Law Firm
CAMPAIGN LENGTH
1 MONTH
GEO-FENCING RESULT
364 view visits
SOLUTION
- 535media used keyword search retargeting for individuals searching for a divorce attorney, prenuptial agreement, will and testament, and other similar terms.
- We geo-fenced high-end restaurants, Tesla dealerships, golf courses, the Duquesne Club, and similar businesses.
- We used third-party data for accounting and financial planning, professional athletes, eXelate B2BX, business professionals and finance professionals.
- We targeted individuals whose income exceeded $100,000.
Results
- 204,724 impression
- 444 clicks
- 0.22% CTR
- 15 Online Conversions Submissions
- 364 view visits